Publishing

Your Business Card: Willy Wonka’s Golden Ticket

You’ve all heard of the “Golden Ticket” from Charlie and the Chocolate Factory – right?  In this classic children’s story by Roald Dahl, kids all over the world are rushing to the nearest candy shop to by a Willy Wonka Candy Bar anticipating the extraordinary odds of discovering a golden ticket inside!  Imagine how excited that moment must have been for each of those five lucky winners.  That ticket would have been their most important possession.  Imagine if any of them would have lost their ticket.  What an absolute tragedy.  Imagine if your business card symbolized a similar value.  In essence, you would be the Willy Wonka of your industry or in your local market.  What yielding effects this would have on your sales results!

Obviously, some may be thinking: Brian, don’t you think you’re exaggerating a little?  But in my professional experience of apprenticing along side a host of very successful leaders in business, I’m not exaggerating at all.  My MISSION is to CONNET AND INSPIRE.   I try and remain cognizant of this in my writings (including my first novel Extra Innings: The Diamond Thieves), my music and my poetry.

I have fifteen years of experience in coaching individual sales reps and sales teams to become top producers.  The most important step in any sales process is connecting with your customer and/or audience.  This is something that needs to occur throughout the sales process.  In The Diamond Thieves, I try connecting with people about flaws in our country’s societal values through the character of T.J.  Writers should consciously try and connect with their readers throughout the stories they tell.  Salespeople are charged with the objective of connecting either in person or over the phone.  I’m going to share with you a formula for mastering this skill in person in conduction with optimizing the moment of sharing your business card.

First I want to share my overall observations of this encounter.  I refer to most business chard exchanges as a “blind transfer.”  Business cards are most often just routinely handed off.  There is no salient moment where a memorable connection is made reinforcing the value of the other person possessing your business card (Golden Ticket).  Print marketing companies all over the country are focusing their creative intelligence on designing a unique business card that stands out above all the rest, with the goal of improving your payroll by the help of this software tools.  However, if everyone has that specially uniquely designed card – then doesn’t the collection of individual uniquenesses eventually all cancel each other out.  Don’t most business cards end up in a pile with dozens of others?  Your ability to connect and establish an outstanding value with your client will earn your business card a position at the top of the deck – or even more effective a permanent place in your client’s wallet or smartphone. Additionally, event ticketing companies play a crucial role in this process, as they focus on optimizing ticketing experiences for various events and occasions. (Side Note: I personally like the app Evernote). Additionally, amidst this sea of exchanged cards, it’s important to consider the inclusion of invoices, which often accompany these interactions.

How do you do this?   Like I said, it’s all boils down to your ability to establish a genuine connection.  ONLY after you feel this has been established should you even consider ramping up for the exchange of your business card.  Here is a simple formula to follow:

STEP 1:  Establish a Genuine Connection (refer to previous blogs on connecting).

Step 2:   Pay them a compliment by appealing to their pride.  Make sure that compliment is based on the conversation you  two have been having.  For example, “Bob, I like hearing about your passion with helping people find better ways to communicate to their employees.”

Step 3:  Ask For Permission to share your business card.

Step 4:  Get Confirmation that they are interested in receiving your business card.

Step 5:  Then … and only then … Hand them Your Business Card (Here’s an additional tip:  write something on the front or back of your business card to make it stand out even more.  Make it pertinent to the connection you two have established.  For example, if you know of a website, author’s name, book, magazine, or something that is pertinent to what’s important to them that they would find value in referencing in the future.

Make Sense?  This is so important versus simply shelling out your business card because it’s the standard business practice.

REMEMBER:  Being the exception versus the norm will move your business light years ahead of your competition and earn your business card that “Golden Ticket” – like status.

 

August 28, 2014 by
Publishing

Historically Fictional Characters

In my July 13, 2014 blog I shared 3 Key Qualities to a Successful Blogger.  One of those qualities was Attention to Detail.   For the sake of time, I am going to narrow this topic down to ONE specific detail regarding Historical Fiction: Character Names.

Generally speaking the objective of historical fiction is to capture the particular period in history during which the story takes place.  One important detail that shouldn’t be missed is the authenticity of character names.  Many names that are popular today were not always popular and in some cases did not even exist.  For example, in my book Extra Innings: The Diamond Thieves, one of the main supporting character’s is Charlie Blair.  In the original version of the story, he was written as Ryan Blair simply because I liked that name and though it fit his persona of being a pretty boy.  However, according to my research the name Ryan did not appear as a first name until 1946.  Previously, it had only been known as a last name.  My story begins in 1947, at which point my “Ryan Blair” was thirteen years old.  Fortunately, I caught this oversight and then had to begin searching for a fitting name to this character.  Social Security online has a designated section for popular boy and girl baby names for each specific year in history (you can also search by decade).  This site was very helpful through the Extra Innings trilogy since I can search by state and the story takes place in Mississippi.   (NOTE:  If your book takes place in another country you may try using a site called Baby Name Wizard.  This allows you to search for popular boy and girl names by country).  Through my searching I was able to happily settle on Charlie which was one of the top 10 boy names during the 1930’s in the American South.    REMEMBER:  Search using the decade or year in which your character was born NOT the year in which they are a young adult or adult in your story.

Now I’m going to switch perspectives.  Although it is critical to capture authenticity when representing a specific period in American History, or anywhere in the world, you may also choose a unique name to one or a few select characters.  This may help to give your book some global popularity when it comes to search engine uniqueness.  Although it was not my initial intention with one key character, T.J. was certainly not a popular name until later on in American History.  The only reference I could find was in ‘Roll of Thunder, Hear My Cry‘ by Mildred D. Taylor.  One of her characters was a 13 year old boy named TJ Avery.  I debated whether or not to change T.J.’s name to a more popular black name of the Old South but ultimately believe it was best considering how significant and unique of a role he played throughout the books.

Lastly, is surnames.  This is another area you don’t want to miss.  Make sure you to your research on popular last names AND how they were spelled as spellings may be different in certain regions of the United States as well as specific parts often world.

This extra step of research will have a significant impact on how your book feels to its readers.  Even if your target market was not alive during that particular era, an accurately selected name, especially one unique to that time period, may trigger a memory of a grandparent or great grandparent that will help boost the story’s overall credibility.  The last thing I would want is for my readers to comment: “I loved B.W. Gibson‘s Extra Innings story but I couldn’t get past that Ryan Blair character.  I’m from the South and Ryan was just not a name that was ever used back then.”

Make sense?

August 10, 2014 by
Publishing

BFFiction

What are some qualities YOU look for in a BFF?  I was randomly thinking about this while staring at a stack of boxes mysteriously labeled BFF at the Minute Clinic inside my local CVS.  As I waited (for two hours) for a nurse to inspect my suspected ear infection my mind wandered from wondering why these boxes were all labeled BFF to what it means to be a best friend.

According to The Friendship Blog blogger Irene S. Levine PhD suggests the qualities of loyalty, trust and supportiveness.  I couldn’t agree more.  Trust, in particular, is a critical virtue in any relationship.  After all, what good is a best friend who lies to you, turns their back on your or is just outright phony?

Shortly thereafter, I was reading Hungry for Books?  Lou Kasischke is the author of the novel “After The Wind”  In this site’s July 30th blog, Trina Hayes mentioned having an emotional connection with this particular book.  Best friends certainly share an emotional connection.

Suddenly, it dawned on me … what better friend to have than your favorite book.  More specifically, what better friend could exist than a good fiction book?  Think about it … a good book always tells the truth.  You can trust this since it is positively impossible for fiction to lie.  It may not tell you what you want to hear (as the character you’ve fallen in love with gets their heart broken or is negatively impacted by tragic circumstances) but it’s still the author’s truth for that particular story.

Fiction is loyal.  Your favorite book can’t ever just get up and walk away from you.  Although you may choose to put it down for a moment; it’s always there ready for you to pick it back up and continue reading.  And when the book comes to an end, it’s still there for you to read again, discuss with others or share with anyone.

Think of all the fiction we encounter on a daily basis.  Most of which, these days, comes from movies and television.  And then there’s what I like to call crossover fiction.  Crossover Fiction is like the The Real Housewives of … phenomena that encompasses the Bravo network.  These are real life people but I can’t help but wonder if some of their drama is either created or exaggerated for the purposes of gaining ratings or the cameras are absent during a juicy outbreak and the ladies are asked to recreate the incident again for the cameras.  Anytime you need a good cry or a laugh, fiction is right there – just like a best friend, supporting you whenever you need it.

You, along with millions of other people, seek out fiction for how it make you feel.  A fictional character or story never turns its back on you. Well-written fictions will engage you and, therefore, establish an emotional connection.  You can trust your cravings for drama, action, laughter or a good cry will be supported.  I like to  think of fiction as America’s BFF.  Just like a best friend, it’s there whenever you need it.

What’s your favorite fictional story?  Or maybe it’s historical fiction?  How would you compare your favorite book or film or character to your best friend?  Interesting idea – huh?

August 6, 2014 by
Publishing

What the Heck is Favorable Attention?

“What the heck is favorable attention?” a friend asked me today.  My respond was simply:  “It’s a conversational game-changer.”

Of course, this begged more question, so I commenced with a more in depth explanation along with some examples.  Favorable Attention is all about appealing to your listener’s pride.  So what does appeal to pride mean?  Look for something that is of importance to your listener and compliment them on it.  For example, did a positive change recently occur in the life of the person you’re talking with?  This could be a new job, promotion, engagement, new home, recent vacation, accomplishment of a goal, new car, etc.  Or is there a known quality about that person that you admire?  If any of these exist, acknowledge and compliment them on it.  One of the best examples of this is actually given in my book “The Diamond Thieves” of the Extra Innings trilogy when the character Pastor Cook is trying to get the attention of the adults who are in an uproar over T.J. playing in the 4th of July baseball game because T.J. is black and their sons are white.  (Remember this trilogy takes place during the late 1940’s to early 50’s in the Deep South and encompasses the theme of social injustice.  Cook compliments the feuding men by calling them “intelligent men” and goes a step further by acknowledging that “everyone here knows that about you.”

Imagine the opposite.  What would happen if you’re initiating your conversations with an insult?   Immediately, your listener would become defensive.  For example, if a manager or supervisor was trying to counsel an unproductive or insubordinate employee and starts off the conversation with:  “I don’t know what’s come over you?  You use to be our top producer and lately you’re sales are worse than some of our newbies.”  Versus if the boss starts the counseling like this:  “You have more integrity than most anyone I’ve ever worked with and historically, I can always rely on you for outstanding results.  Help me to understand what’s been getting in the way of your performance lately and let’s see if we can work together to get you back on track.”   You’ve appealed to the listener’s pride by complimenting them on their integrity and past reliability to perform.  There is nothing about this sentence that would trigger the listener to become defensive.  This allows them to continue the coaching session with an open mind and without the distraction of a defensive wall.

My father, Wes Gibson is who taught me about Favorable Attention.  He was a VP with Goodyear and is a master at this skill.  He learned it from his father, my grandfather, Charles Gibson who had a successful career with the Singer Sewing Company.  This skill, like most, is not developed overnight.  It takes continuous practice.  When mastered, it will take your conversation skills to a whole new level and allow you to leverage any conversation to ensure that your listener receives a clear message from you with fewer distractions.  It also allows the listener to walk away feeling good about the conversation.  Remember the Maya Angelou quote from my last blog “A Writer’s Worth of Mouth.”  Maya said: “People will forget what you did, but people will never forget how you made them feel.”  So why not say something that makes them feel good about themselves.  This will also keep you in a positive light in their mind and allow for a better connection between you and them.  Appeal to their pride with a compliment and this will gain you the Favorable Attention you need to make a more positive lasting impression and get your message across without any major roadblocks.

August 2, 2014 by
Publishing

A Writer’s Word of Mouth

Ever wondered how to advertise your book with no budget?  Recently, I attended an Author’s Book Fair at the Hudson Library & Historical Society in Hudson, Ohio.  I had the privilege of meeting some very talented Ohio Authors and one of the most interesting insights they shared with me was that Word of Mouth had been the most instrumental tool in promoting their work.

Although “word of mouth” certainly doesn’t have the fleeting viral impact of a successful internet campaign, I agree with these authors in terms of it not underestimating it’s power.  In order for it to work, however, I believe when you’re discussing you’re book with someone there must be passion and conviction in your voice.  These qualities must be genuine or your discussion will not radiate.  Remember what Maya Angelou said:  “People will forget what you did, but people will never forget how you made them feel.”

Being the book’s author, you are definitely the SME (Subject Matter Expert) of its contents.  However, are you prepared to summarize your book during an on the spot discussion with a stranger?  A good way to equip yourself for this more finite discussion is by composing an elevator speech.  This is a quick synopsis used to communicate some of the key highlights of your book.  I have heard some incredibly impactful elevator speeches as well as some real doozies.  For example, a smart elevator speech could simply be a paraphrased version of the summary that’s printed on the back or inside jacket of your book.  It might also include a snapshot of what inspired you to tell the story.  Make it clear, concise and most importantly, interesting.  You want your elevator speech to beg more questions of the listener.

Remember THREE THINGS:

1. ‘Practice Makes Perfect’

2. Allow yourself to be flexible.  The first elevator speech you create doesn’t have to remain set in stone.  As you use it throughout your encounters with people, if something doesn’t feel right our sounds awkward, revisit it and revise.  The more fluently-sounding your speech becomes will enhance the passion and conviction in your voice.  This will make people feel excited to read your book and it’s that feeling that will be their biggest take away – NOT the words you’ve chosen.

3. Have fun!  This also ties directly into how you will make your listener feel.  If the tone of your voice and the words you’ve chosen are dry and unexciting, you will elicit zero intrigue to run out and buy your book.

In closing today’s blog, I want to give credit to the three particular authors who clued me into this piece of advice:

Jody Casella:  Author of ‘Thin Space‘

Mindy McGinnis: Author of ‘Not a Drop to Drink‘ (soon to be a movie)

Natalie D Richards:  ‘Author of ‘Six Months Later‘

These books, along with my first novel Extra Innings: The Diamond Thieves, can be found online at Barnes & Noble and Amazon.com

Enjoy and PLEASE share your feedback on Goodreads and their individual Amazon page.  Authors really need the review support from readers like you.

July 30, 2014 by