How to Grow Your Customer Network

Let me just start off by saying that growing your customer network takes focus and hard work.  It is not easy.  You must remain loyal to the two bulleted networking best practices I’ve provided below.  I don’t say this to discourage you but rather to prepare you for the reality.  Your first run at this will not produce turnkey results.  If you want to begin driving free organic traffic to your blog’s website you need to education yourself with some long-time expert advice.  I’ve been researching blog networking experts like April Tucker and David Wood.  They’re both great resources for much better advice than a newbie like I can give.  They offer expert advice on how to drive tons of traffic to a blogger’s site fast.

In the meantime, there are a few tactics I can explain to help you get started.  Since I am an author, my blogs are focused on marketing to book readers.  We’ve talked about identifying your target market in previous blogs, so the advice I’m going to give is assuming you’ve already done that.  My novel, Extra Innings: The Diamond Thieves, is a young adult, historical fiction and also it’s important to note that it’s a trilogy.


Use Google to search for blogs within your book’s genre.  Find a blog that truly interests you.  Read it from beginning to end.  If you like it, then post a comment on that blogger’s page below the blog you liked.  However, be a critical thinker, if you didn’t like it, don’t try and make false friends with a fake comment.  It’s just not worth it unless your comment is sincere – believe me that blogger with know the difference.  I recommend posting on at least 1 relevant blog per day.  Your comments should be professionally written.  They should begin with a positive compliment.  Remember what I’ve told you before, it’s always smart to gain favorable attention first by appealing to an artist’s pride.  Just because you feel a kinship to the blogger doesn’t mean your response should include: What’s up!  Hey there, or dude – great advice!  Save these blogs in your favorites so you can continue to revisit them.  A productive relationship with a blogger takes multiple comments on multiple blogs and if they respond to your comment then you may invite them to visit your blog’s site.

NOTE:  Commenting on a bloggers site should be FREE.  If they are asking you to sign up or pay a fee, click out of that page and find a different blog to comment on.


Use hashtags to search for Tweets that are relevant to your book’s genre.  For example: #historicalfiction or #youngadult.  I also recommend searching for #newauthor.   Thousands of Tweets will generate from this these searches.  Focus only on recent Tweets.  If a Tweet was posted more than 2 days ago, don’t bother.  You may feel tempted to start firing off Likes or Retweets or Comments but I really advise only responding or liking Tweets that you sincerely found interesting or had a link to a site or blog that was educational or beneficial to you.  If you find a Twitter user who truly is in sync with your scope of writing then Follow them.  Send them a comment introducing yourself and use hashtags relevant to your book and/or writing mission.  You only get 140 characters in a Twitter post so it’s important to craft an impactful comment.   You want to be positive, professional and unique.  If the Twitter user responds then I always explain that I am a new author, I provide the title of my book and I invite them to visit my website.

The fruits of your labor will begin when start to develop online relationships with a host of authors, literary agents and publishers within your target market.  The overall objective of persevering in this targeted effort is to make a fruitful connection.  I anything, you will at least gain a tremendous amount of free advice.

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1 Comment

  • Reply Henry Saunders July 16, 2014 at 1:22 am

    I am neither a blogger or twitter follower so I am the least of character to critic either of the two. I am, however, a reader and I know what I want to get out of a book. Years ago, while teaching 7th grade, in Texas, I would try to find what interested my students in their daily life. I wanted to get the students involved in reading to enjoy reading for the rest of their lives. If a student liked sports, sci-fi, animals or mechanics I would tell them to find a book on the subject and read it so reading was interesting to them. The sad part about finding good books was one thing which a lot of writers lacked in their books. They lacked- charisma (the God given gift or talent in their writing). Many writers do just that “Write a book” and they can’t keep their readers interested to complete the book.
    When I read a book I want it to take me away from all the trouble the world is facing today and let me have my time in solitude of peace in what I am reading. This was my time to escape whatever state I am in and enjoy my book.
    I agree with you that Mark Twain was a writer with Charisma- He took you away to be with Tom Sawyer and Huck Finn and you lived their adventure. Brian, I believe you have the God given talent – Charisma- in your writing and it is evident in the book “The Diamond Thieves”. I read it in 24 hour period and was laughing and feeling part of the book throughout reading it. Please keep that same -Honesty, Creativity, and your Attention to Detail- in all of your books and you will be a great success in your writing!

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