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trilogy

Publishing

Fiction Hits the History Books

Writing a book is hard work, regardless of the genre.  It takes patience, focus, perseverance and passion.  Historical fiction, in particular, requires a bit of extra OOMPH.  Why?  Research … You gotta hit the history books and internet to get your facts straight. Dig Deep and take your time for a thorough research. And Be Advised: You Can’t Believe Everything You Read on the Internet or everything you’re told in interviews. Are you aware that anyone can edit a Wikipedia page?  Knowing that, be careful what you document in your book based on your internet findings.  In addition, you should always cross-check information you obtain during a personal interview.

Most historical fiction works involve a fictional character who is interacting with something that actually took place in history.  Markus Zusak is the author of The Book Thief.  His main character is a nine-year-old girl named Liesel Meminger living in Nazi Germany in the year 1939.  The town she lives in is also Zusak’s creation; it’s called Molching.  Zusak has done a brilliant job of balancing the freedom of creation with the restraints of historical preservation.  I highly recommend that you read this novel.

In my book, Extra Innings: The Diamond  Thieves, my goal was to paint nostalgic accuracy around the innocence of youth in the old American South.  It was important to thicken the plot in order to straddle the age gaps between older readers who would enjoy reminiscing over some of the specific throwbacks I’ve peppered throughout the story and younger reader who may enjoy discovering what the old south was like prior to our laws protecting equal rights among races.

Research for the Extra Innings trilogy was both fun and exhausting.  I had the blessed fortune of meeting multiple sets of twins who provided me some fascinating perspectives into their unique environment.  This was by far the fun part.  The exhausting part was getting all the facts correct that I wanted to include in this book.  Peppering in accurate historical facts are what help to bring a historical fiction novel to life as well as keep the critics at rest.

For example Book 1 includes an extensive baseball trading card debate that required layers upon layers of research.  It was important to me touring the tastes, sights and sounds of the old south to life in all three books.  This information was gathered both through interviews and internet.  The chocolate cream pie mentioned in Book 1 was actually one of my Grama’s famed contributions to dinners when my dad was growing up.  I plan to share this recipe (with photos – finally) in a future blog.  The story gives considerable references to popular music of its time – particularly “the blues.”  Authors should be careful not to use any defaming terms when mentioning real people who actually existed.  Muddy Waters, Robert Johnson and John Lee Hooker are all referenced in Book 1.  Frank Sinatra and Tommy Dorsey are mentioned in Book 2.  Since I am NOT writing for the purpose of documenting their specific lives, it’s wise to either mention them in a positive or indifferent light.  The books also mentions numerous products like Palmolive, Gay Furlough cologne and Camel cigarettes. Two points I want to make here:

These names are trademarks of their respective owners. Their owners would have to claim for infringement if I was using them for promotional purposes.  Which I am not, so again, as long as I am not disparaging the product, then I most likely will not encounter an issue.

Double and triple check that the products you are mentioning not only existed during the time in which your book is set but also that they were used.  For example. I was planning to mention a specific furniture dusting product in Book 1 to illustrate how the twins’ mother, Ellen, kept the house clean and smelling fresh.  However, I learned through my extensive research that it was far more common, especially for a middle-class family, to use a vinegar and water solution to clean furniture.  Only one in a while was a special product like Pledge or Old English used.

I want to thank all the folks at Ole Miss (The University of Mississippi), especially Langston Rogers, who provided me specific details to campus life and the Rebels baseball team that I could have never dissevered online.  For example, Langston was able to inform me of the dining hall most on-campus residents used along with where the pay phones were that students used, since today’s handy-dandy little cell phones & iPhones hadn’t even been conceived back then.

Part of Book 3 takes place in Lackland Air Force Base and in Korea.  Over this 10 year period of writing this trilogy, I med some wonderful guys who were directly involved in the Korean Conflict (the more accurate title for the otherwise popular Korean War).  I actually even got to hold and load an M1 Garand rifle (which is the specific gun illustrated by Adam Lichi on the book’s cover).   I heard some great stories from these guys and will be paying my respects and thanks to them in the printing of Book 2 (A Hero Among Thieves).

Compiling all of these facts were key building blogs to capture the authentic feel I was going for in the Extra Innings trilogy.  However, a tip for historical fiction writers is to look out for overkill.  Don’t inundate your readers with so many facts that your story becomes a snooze fest.  Remember that it’s also fiction.  So don’t feel too constrained by feeling like your High School history teacher is standing over your shoulder or that they’re going to grade your book like it’s a term paper.  HAVE FUN!  It’s okay to paint a place or time in history with a more color if it lends to the direction your book needs to take.  One tip to increase your flexibility is to create your own immediate setting.  Just like what Zusak did in The Book Thief, the town is fictional although we all know Nazi Germany (sadly) existed.  If you need the setting to be an actual place that exists like New York City or San Francisco, for example, perhaps have the building where the main character lives be your complete creation or where they work or go to school.  This just helps ease the workload required in researching as well as keeps you clear of any defamation complaints in case there is an negative or risqué incident that takes place in the specific location that the building’s landlord or business owner feels might be a possible threat.  Perception is reality so it would be horrible if one of your characters lives in a specific building that actually exists somewhere and they are attacked or raped in your story and that building’s landlord gets word of this and perceives it as a threat to future tenants being afraid to rent there.  Make sense?

I would love to hear some comments from other historical writers?  And definitely your feedback on the first book in the Extra Innings trilogy (The Diamond Thieves) which is AVAILABLE NOW.  Keep in touch!

July 22, 2014 by
Publishing

Niche Rhymes with …

Completing this sentence: “Niche Rhymes with …”  all depends on how you pronounce the word “niche.”  Some pronounce it “neesh” but I’ve always pronounced it “NITCH.”

Today’s blog title is referring to niche (‘nitch’) marketing and I’ve’ phrased it this way to suggest that this particular type of marketing CAN be a real pain in the @$$.  Allow me to explain myself  …

The goal of offering a new product or service is sales and customer satisfaction.  In order to optimize this effort you must have a clever marketing campaign which communicates the value of your product or service to potential customers.  Your niche is whatever category or area you specialize in.   And within the entire marketplace there is a subset  interested in your niche.  The trick is effectively reaching these folks with the right target marketing.  Some writers and bloggers may have a niche that makes it more difficult to reach their specific subset and when you’re a novice like me, it can feel like you’re fighting a losing battle.

Let’s start with bloggers.  One of the most popular blog sites on the internet today is called bloglovin.  Bloglovin makes it easy for blog enthusiasts to “follow their favorite blog as well as discover new ones.”  Bloglovin features the most popularly searched blog categories on the internet.  These niche categories include: Art, Beauty, Design, DIY & Crafts, Music, Books, Film, Fitness, Family and Travel to name a few.  Nowhere among this list the most commonly blogged about categories do I see “Marketing” or “Target Marketing” or “Historical Fiction.”  There’s not even a category for Writers & Poets.  There is a category for “Books” but it’s is more for book reviews.  I’m not blogging about book reviews.  Since my blogs do not match one or any of those “most popular” categories I am, therefore, climbing a much steeper hill towards gaining followers.  (My goal is to gain at least 2,000 followers by the end of this year).   So see what I mean by the title I’ve chosen for this particular blog?  If you’re not marketing within a popular niche it can become a struggle.  I’ve been researching dozens of credible bloggers to help enhance my knowledge to write a good blog that will hopefully help or inspire new and emerging authors, however, my topics are not in a category that produces a large volume of followers.

For example, Celebrity updates and gossip is a very popular niche market.  Just look at American Blogger Perez Hilton and the fame he’s self-generated.  He’s stepped into the real of television personalities based on his blogs which generated hundreds of thousands of followers because he blogged about what people want to hear: Celebrity Gossip.  Unfortunately, for me, identical twins Jimmy and Billy McGee of my books from the Extra Innings trilogy are not celebrities – although they do have some very interesting drama between them (especially in Books 2 and sadly Book 3).

Now let’s talk about writers.  Marketing Expert in Small Business Success Kim T. Gordon recently wrote a great blog titled “3 Rules of Niche Marketing.”

http://www.entrepreneur.com/article/49608

The first rule she talks about is “Meeting Unique Needs.”  I’ve read this article numerous times and I believe I am doing this with my blogs and especially my book.  I spend a lot of times in Barnes & Noble perusing the historical fiction and young adult fiction aisles to study my competition.  I feel this is a critical task for a new authors.  These are some of the questions a new author should be asking themselves while they are researching their competition:  Does your story provide something that is new and compelling?  Are you speaking in the language of your niche market?  Are you matched up to the key selling points, pricing and distribution method that your niche market requires?  If not, you have some revamping to do.

I feel my books are well-tailored to the young adult readers who enjoy historical fiction, are family-oriented and concerned with racial injustice and social issues.  Of course, it does help that the relationship between the 2 main characters, Jimmy and Billy, sparks some pretty juicy drama.

The difficulty I am having is communicating this to potential readers.  Primarily because Book 1 focuses on a different theme than Books 2 & 3 which are more about young adult issues.  What readers mostly perceive when they see the cover of Book 1 (The Diamond Thieves) is that it’s a baseball book.  This is the primary theme of Book 1 but it’s wrapped around a much deeper and more controversial context.  The boys are trying to secure usage of the school’s baseball diamond but their best friend, T.J., is black.  Being that the Extra Innings trilogy is set in the Deep South circa the late 1940’s, T.J. becomes a main focal point with respects to the enemies (known as “the mob”) who are trying to take over the diamond from the twins and their friends.  Much of our nation’s current morale foundation has been shaped by our past struggles with racial injustice.  I wanted to show this town as a beacon of hope during a time of extreme intolerance.  I like that the character who steps forward as the principle hero around this topic is not who the reader is expecting.  It’s very endearing.  This is actually one of the best parts of the story (aside form Chapter 12 which I have mentioned in past blogs is one of my favorite chapters out of every book I’ve ever read).  The trick is, at face value, the book screams baseball.  So I am missing a more important subset of the market.  Baseball fans are not particularly going to get a re-invention of “The Sandlot” – if that’s what they’re looking for.  So when targeting my niche marketing efforts I need to find a clever way to reach the young adult subset that would be interested in a story pertaining to social injustice in America without confusing them by the book’s title.  I’ve been considering blogging more about topics followed by young adults.  Although this would not help provide advice to new and emerging authors, which is my goal, it would help attract more followers from the subset of the market which is more likely to read Extra Innings.

Thoughts?

 

July 19, 2014 by
Publishing

The Extra Innings Trilogy’s Target Market

The EXTRA INNINGS Trilogy Target Market:

Young Adults (ages 16-28 females and males) who are in High School or are, at least, High School educated in the United States. Primary interests include staying active, family-oriented, social disorganization in communities, social prejudice and environmental racism in America with a particular focus on the United States Deep South.

Secondary Target Market includes family-oriented adults who grew up in the United States during the Cold War period with at least a high school education.

Genre:  Historical Fiction

THE TRILOGY Breakdown:

BOOK 1:     The Diamond Thieves (AVAILABLE NOW on this site or at Barnesandnoble.com, Amazon.com and Kindle.com.   Send you reviews to Goodreads.com PLEASE)

Book 2:       Race of the Gemini

BOOK 3:     A Hero Among Thieves

I will be submitting this along with my marketing plan to Barnes and Noble stores next week!   Bookstores are usually supportive of local artists.  My goal is to get this into stores nationwide.  Currently, The Diamond Thieves is available via their website (see above).

July 16, 2014 by
Publishing

3 Key Qualities to a Successful Blogger

First, let me begin by saying that I would not (yet) consider myself a successful blogger in terms of a following or any sort of fanfare.  However, I do have 15 years marketing experience along with a degree in marketing from Sonoma State University.  (NOTE: I also took a marketing and advertising semester-long course at the UMASS Amherst.  This foundation has gained me the ability to recognize effective qualities executed by a blogger.  Below, I’ve bulleted the top three qualities that I believe are critical to an effective blog.

  • INTEGRITY

Be honest with your readers.  Don’t spew on the screen keystrokes full of b.s. this will turn away readers.  If you are not an expert in the field in which you are writing, at least admit it.  This will actually gain you more respect than trying to be someone you’re not.

I talk a lot about gaining favorable attention by an appeal to pride.  Favorable attention only works if you truly mean it.  Although, it may gain you a short-term boost in reader traffic, these readers will eventually catch on.  If you’re not dishonest or the compliments you’re delivering are just an illusion to gain more followers, your long-term retention percentage will be extremely low.

  • CREATIVITY

This can be broken down into 2 elements:

  1. UNIQUENESS:  What sets you apart from other bloggers in your category?  Do you stand out or do you blend in with the rest of the crowd?  Keep in mind, the crowd I speak of is a rather sizable blogosphere of 152 million (as of July 2014) with more bloggers  adding to this population on a daily basis.  Is the topic of your blog creatively engaging?  One of the best ways to answer this question is by following other bloggers within your targeted market?  Are you repeating the same things they’re saying in their blogs?  Or is your blog teaching them something that they can get nowhere else?  Or if the purpose of your blog is to entertain, does your blog have a uniquely magnetic personality?  Kurt Mortensen is the author of the best selling book “Maximum Influence” where he explores his ’12 Universal Laws of Power Persuasion.’  This is a great book for salespeople and I have learned a tremendous amount by reading Kurt’s work.
  2. WIFFM:    What’s in it for your reader?  To answer this question, you need to step outside of yourself and review your blog from your targeted customer’s point of view.  You should be able to identify at least one WIIFM within each of your blogs.  What are some take aways from your blog?  Is there at least one take away that’s either changed or enhanced there reader’s perspective in a way they’ve never looked at that idea before?  As your blog gains popularity you will know if you’re achieving this based on the comments your followers are leaving.
  • ATTENTION TO DETAIL

This is the area in which my blogging struggles the most.  Interestingly enough, attention to detail is a considerable strength in my Extra Innings trilogy.  Of course, writing in the genre of historical fiction, I better pay close attention to detail for if any of my readers were alive during the period in which this story takes place, they would surely call me out on any oversights.  Granted, the McGee twins are fictional characters so that does give me, as the writer, some wiggle room.  As for blogging, I struggle with attention to detail mostly because I am a new author trying to build a popular reputation and so I feel rushed to produce an eruption of blogs.  My advice is to slow down.  Take your time.  Make sure your spelling and grammar are correct before clicking publish.   Review your blog for rambling.  Are you repeatedly repeating yourself?  Repetitiveness and rambling seem to be common mistakes in many of the blogs I read.  In today’s fast-paced society, ain’t nobody got time for that.   Especially, my YA target market.  I’m lucky if I’m able to capture five minutes of their undivided attention.  I recommend saving your blog as a draft, sleeping on it or walking away for a little while.  Then, go back and review before publishing.  Ask yourself: Are you making your point clear and concise?  There’s nothing worse than having a captivating title to your blog but the body that proceeds it is irrelevant.  The details of your blog must be relevant to it’s title AND to your target market.

Hope this helps boost traffic to your blog!  Please let me know and stay tuned for more marketing tips!

July 13, 2014 by
Publishing

How to Grow Your Customer Network

Let me just start off by saying that growing your customer network takes focus and hard work.  It is not easy.  You must remain loyal to the two bulleted networking best practices I’ve provided below.  I don’t say this to discourage you but rather to prepare you for the reality.  Your first run at this will not produce turnkey results.  If you want to begin driving free organic traffic to your blog’s website you need to education yourself with some long-time expert advice.  I’ve been researching blog networking experts like April Tucker and David Wood.  They’re both great resources for much better advice than a newbie like I can give.  They offer expert advice on how to drive tons of traffic to a blogger’s site fast.

In the meantime, there are a few tactics I can explain to help you get started.  Since I am an author, my blogs are focused on marketing to book readers.  We’ve talked about identifying your target market in previous blogs, so the advice I’m going to give is assuming you’ve already done that.  My novel, Extra Innings: The Diamond Thieves, is a young adult, historical fiction and also it’s important to note that it’s a trilogy.

  • NETWORKING with BLOGGERS:

Use Google to search for blogs within your book’s genre.  Find a blog that truly interests you.  Read it from beginning to end.  If you like it, then post a comment on that blogger’s page below the blog you liked.  However, be a critical thinker, if you didn’t like it, don’t try and make false friends with a fake comment.  It’s just not worth it unless your comment is sincere – believe me that blogger with know the difference.  I recommend posting on at least 1 relevant blog per day.  Your comments should be professionally written.  They should begin with a positive compliment.  Remember what I’ve told you before, it’s always smart to gain favorable attention first by appealing to an artist’s pride.  Just because you feel a kinship to the blogger doesn’t mean your response should include: What’s up!  Hey there, or dude – great advice!  Save these blogs in your favorites so you can continue to revisit them.  A productive relationship with a blogger takes multiple comments on multiple blogs and if they respond to your comment then you may invite them to visit your blog’s site.

NOTE:  Commenting on a bloggers site should be FREE.  If they are asking you to sign up or pay a fee, click out of that page and find a different blog to comment on.

  • NETWORKING with TWITTER USERS:

Use hashtags to search for Tweets that are relevant to your book’s genre.  For example: #historicalfiction or #youngadult.  I also recommend searching for #newauthor.   Thousands of Tweets will generate from this these searches.  Focus only on recent Tweets.  If a Tweet was posted more than 2 days ago, don’t bother.  You may feel tempted to start firing off Likes or Retweets or Comments but I really advise only responding or liking Tweets that you sincerely found interesting or had a link to a site or blog that was educational or beneficial to you.  If you find a Twitter user who truly is in sync with your scope of writing then Follow them.  Send them a comment introducing yourself and use hashtags relevant to your book and/or writing mission.  You only get 140 characters in a Twitter post so it’s important to craft an impactful comment.   You want to be positive, professional and unique.  If the Twitter user responds then I always explain that I am a new author, I provide the title of my book and I invite them to visit my website.

The fruits of your labor will begin when start to develop online relationships with a host of authors, literary agents and publishers within your target market.  The overall objective of persevering in this targeted effort is to make a fruitful connection.  I anything, you will at least gain a tremendous amount of free advice.

July 9, 2014 by