For years I have preached to my sales teams a mantra that I truly believe is a needle-mover in the sale arena. It’s called “exceed expectations” in terms of exceeding the customer’s expectations. We can dive more into what this means later, but I wanted to share with my blog readers how great it feels to be on the receiving end of this idea. My partner Aaron, not only built this website you’re clicking through, but also set up my Paypal account for my book sales and the email that’s dispatched when there’s a sale! The email is how people receive my new book: Extra Innings: The Diamond Thieves. The email Aaron put together was far beyond what I ever imagined. It’s complete with “click here” instructions for downloading to different mediums (Kindle, Nook, iPad) PLUS a legal warning on copyright infringements. If it were up to me, I would have just sent a simple “Thank You for ordering” message with an attachment – lol. So I wanted to say THANK YOU Aaron for all the time, hard work, and attention spent on helping to facilitate such ease in the launching of my website and first book.